That means three of my Unsplash JPEGs were rejected outright by TinyPNG. ShortPixel’s free tool allowed me to compress files up to 10MB whereas TinyPNG only allowed me to compress files that are 5MBs or smaller. This is when I bumped into the first free-version limitations. My results: TinyPNG took 1:49 minutes and ShortPixel took a bit less at 1:33 minutes. Here’s what I learned:Īfter uploading the 10 images, I timed how long it took both tools to compress the JPEGs. I dragged all ten photos into ShortPixel and TinyPNG’s online compression engines to compare the free functionalities of both. These ginormous files are probably the type of thing your clients just love putting all over their websites. To kick off this tool comparison, I started with a really basic test: I downloaded ten high-quality, hunger-inducing taco photos from Unsplash and used the free versions of TinyPNG and ShortPixel to bulk-compress the JPEGs. TinyPNG: My Experiment with Image Compression Tools So what are the differences between these two tools? Let’s find out! They make sites load faster, which makes Google happier, which makes customers more likely to buy. TinyPNG, two popular tools/Wordpress plugins for compressing huge images into fast-loading, smaller (but still stellar) photos. In this article, we’ll compare ShortPixel vs. If you haven’t gotten that far yet and you’re still debating whether to build your site on Squarespace or WordPress, we’ve broken down the differences here. Ĭompressing images is super easy and can significantly improve the load speed of your site. If that’s your client’s process, I’ve got two words for them: image compression. In other words, they find an image online (or on their Nikon) and upload it straight to their blog or website. One of the most common reasons a website might take forever to load: the owner is using enormous image files.

A slow site undermines your search rankings and revenue because people click away from sites that don’t load (or aren’t well designed, tbh). There’s no tortoise and hare moral of this story. Oh, and just to kick you while you’re down, Google penalizes you for having a slow website. Know what makes it even worse? When you know you’re losing organic traffic and conversions because site visitors get impatient.

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